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what is affiliate marketing
Filed Under (AFFILIATE MARKETING) by John on 16-10-2009
Affiliate marketing is basically a web-based system where you (as an affiliate) get paid for referring sales or customers to another business. This lesson will further explore the answer to: How does affiliate marketing work? There are lots of different ways of being an affiliate. Here are some fictional examples: Geoff has a website full of dog-training advice. On the side of his pages he has placed an ad for a dog-training eBook. If any of his visitors click on his ad and buy the eBook from the merchant’s website, Geoff receives 75% of the price of the book as commission for sending the visitor to the merchant. How Does Affiliate Marketing Work? An image showing a dog training affiliate site. Tara has a health supplements website, containing lots of useful information about various health supplements. By pasting a small segment of code into her website, she gets ads relevant to her content automatically showing up on her page. She earns money every time a visitor to her site clicks on one of these ads, even if they don’t end up buying from the merchant. She regularly sends out lessons and tips to her list members, and occasionally she promotes products that offer affiliate commissions. Whenever somebody from her newsletter list clicks on a link in her emails and buys one of the various products she’s promoted, she earns a percentage of the product price. Image of an affiliate marketer Affiliate marketing can be a very lucrative business. There are a huge number of affiliates earning full-time incomes from affiliate marketing, and a lot of affiliates doing considerably more than that! Check out these figures… In the next lesson we’ll show you some more examples of what’s possible with affiliate marketing, and we’ll share some stories of ordinary people with extraordinary successes. If you need assurance that any of this is possible…. stay tuned for that! But for now let’s talk about what affiliate marketing actually IS… Affiliate Marketing Is…. …Pay-for-performance: You only earn money as an affiliate if you’re producing results for the merchant or network: whether it’s sales, clicks or registrations. …A Legitimate Business:
Affiliate marketing is a legitimate business and the most successful affiliates run their affiliate businesses as just that — Businesses! …Big business! Affiliates worldwide collectively earn billions of dollars each year. One report estimated that affiliates in the UK alone earned over 2 billion dollars in 2006. Within that there are affiliates turning over millions of dollars a year, affiliates who scrape by earning $20/week, and everything in between. …A long established business model: Affiliate marketing has been around since people realized the internet could be used for commerce. One of the earliest big affiliate programs was started by Amazon.com in 1996 (although, just quietly, their commissions aren’t anything to write home about!) …Internet-based: You can promote yourself or your website using offline methods, but when it comes to earning commissions, all the tracking and processing is done through the internet. There’s no door-to-door selling here! …Open to anyone: You don’t need any special credentials to be an affiliate.
Since affiliate marketing is pay-for-performance, most affiliate programs are open to anyone: Whether you’re experienced or a complete novice. You also don’t need to be a computer genius to be a successful affiliate. Everyone goes through the same learning process. It just comes down to whether you can fight your way through to the other side! Ok, now that we’ve seen what affiliate marketing IS, here’s what affiliate marketing is NOT. Affiliate Marketing is Not… …Creating and selling your own product: Creating your own product is a different business that requires a lot more risk than affiliate marketing. When you create a product you invest money in creating the product, marketing the product, handling payments and delivery, providing customer support, and ongoing development.
An affiliate is simply responsible for sending prospects to a merchant — a much less daunting prospect! That said, product owners can learn a lot by being affiliates first, and a lot of affiliates go on to build their own products later in their careers. …Just about pornography, pharmaceuticals, online dating or gambling.
